Shane Long is happy to let the rumours about his future 'take care of themselves', preferring to concentrate on helping West Brom maintain their fine start to the season.
Long has been in impressive form for the Baggies this term, scoring five goals so far, and his good run has seen him linked with a move away from the Hawthorns.
Liverpool are one of the clubs reported to be interested in the Republic of Ireland striker, but he insists he has paid no attention to the rumours because he is very happy where he is.
"I'm just concentrating on my football, I'm enjoying playing up front, I love my job," Long stated. "It's very enjoyable at the moment and I'll let the rumours take care of themselves."
Steve Clarke made a bright start to his tenure as manager of the Baggies but defeats to Swansea, Stoke and Arsenal as seen them drop from third to sixth, although they are level on points with fourth-placed Everton.
They will look to bounce back to winning ways against West Ham on Sunday and Long has urged his team-mates to forget about the last three results and concentrate on rediscovering their early season form.
"I think the only bad performance we have put in was during the first half against Swansea," he added.
"Last week against Stoke it was just a horrible game and against Arsenal two penalties cost us.
"We've still got that confidence in us. We're still fairly close in the league and want to look at the teams above us and try and hang on to them rather than looking down.
"We'll forget about the last three results. We're playing well, we're confident on the ball. Once we get that rub of the green, results will start going our way."