About Setanta

Setanta Africa is a full time sports channel which is distributed in Sub Saharan Africa through a network of DTH, DTT, cable, MMDS and FTA platforms.

Background

Setanta Africa was born out of many years of providing sport to both national and private broadcasters on an ad hoc basis.

The Irish broadcaster, Setanta, together with Barry Lambert, who has been working in the African sports television market for over 30 years, joined forces to create Setanta Africa.

Mission

Setanta has a desire as a company to contribute in a positive way to the community in Africa. Our mission is to associate the positive aspects of sport and teamwork to enhance the well being and knowledge base of the community as a whole.

Commitment

Setanta Africa is a taking a long term view. We are launching our full time channel as and when conditions allow in each African country. Our approach is allowing us to grow in Africa organically as the market dictates and allows us to work with suppliers as partners who share our long term goals.

Programming

Since its birth as a sports content provider to terrestrial broadcasters, Setanta Africa has grown not only in popularity but also in content. What started primarily as a Premier League Club channel has now grown into a fully fledged sports channel.
The channel now includes Arsenal, Aston Villa, Manchester City, and Tottenham in its weekly line up. These clubs together with the SPL , Russian League and Dutch League create the backbone of a solid football diet. The importance of football to the Africa marketplace is not forgotten even in the European off season when Setanta Africa broadcast LIVE pre season matches.
Apart from the weekly menu of football, Setanta Africa now includes many new and exciting magazine programmes within the schedule.