Financial Director Tom Ryan believes that the popularity of Allianz football league season tickets proves that the GAA is well placed to withstand the recession.
EUR75 season county tickets cover all divisional league games, plus the first game of the championship involving the ticket-holder's county, and Ryan revealed that the take-up on the offer has doubled in the past year.
"Around 2,500 were sold last year and we're up to the 5,000 mark now. Obviously the public regards them as very good value. Those who take up the scheme are automatically entitled to buy a ticket for the All-Ireland final if their county is involved, which is also proving an incentive," said Ryan.
GAA revenue dropped last year, but attendances remained good, and Ryan was happy that people were still keen to watch GAA even in these financially straitened times.
"The policy has been to keep crowds as high as possible even if it results in a revenue drop," he said.
"Various packages were put together last year to make it more financially attractive to attend games and it worked well.
"It's better to have a large crowd paying less admission money than a smaller crowd paying more."
The increase in season ticket revenue is bonus for the GAA, as this year does not feature the traditional cash cow of a Dublin league game at Croke Park, the profits from which are shared across the counties.
Dublin are away to Kerry in Killarney in their first game next Sunday and will play their home games against Derry, Monaghan and Galway in Parnell Park.