Tony Pulis is urging Stoke fans to turn up to the Manchester City game and help the players seal an FA Cup quarter-final spot.
The Potters boss is aware that ticket prices have been reduced to £22 for adults, £17 for the over-65s and £5 for the under-17s for Wednesday's fifth-round replay at the Britannia Stadium.
And he is hopeful that the fans respond to the club's gesture and provide an atmosphere that will inspire them into the last-eight and a trip to Chelsea on Sunday week after two recent 1-1 draws in the league and cup.
Pulis told the Sentinel: "This one is different, because it's now-or-never, winner-takes-all stuff.
"
It's got to be decided one way or another this time and I see two teams both desperate to get through to the next round, make no mistake about that.
"I'm hoping our fans turn out in force. If they do, I know they'll give us the kind of support we will need to try to carry us through."
Stoke had sold around 15,000 home tickets by close of business on Monday and the club are urging fans to turn up early if they want to pay on the evening to avoid big queues.