Allianz have committed to supporting the National Hurling and Football Leagues for a further three years until 2015.
Allianz began sponsoring the National League in 1993 and the news that the company will back the competitions for a further three years makes it one of the longest running sponsorships in Irish sport.
This year's Allianz Football League gets underway on Saturday with Kildare and Tyrone meeting in Division Two before Dublin and Kerry go head-to-head in what is a repeat of last September's All-Ireland SFC final.
Both matches will be shown LIVE on Setanta Sports with the match between Down and Donegal available on Setanta Sports 1.
“In partnership with the GAA we have aimed to play our part in presenting the Allianz Leagues in the best possible way and to show that we very genuinely share in the passion and commitment for Gaelic Games that can be seen in every single county on this island," Allianz CEO Brendan Murphy said at the launch of the 2012 Allianz Leagues.
"It’s for this reason and many more besides that we are delighted to announce that our sponsorship of Allianz Leagues will now be extended for another three seasons up to and including 2015.
"This is a substantial undertaking at a time of great economic difficulty and it again underscores Allianz' commitment, not only to our national games, but also our determination to help maintain one of the mainstays of community life throughout the 32 counties of Ireland.”
A total of 124 football matches will be contested in this year's league and Director General of the GAA Paraic Duffy has welcomed the news that Allianz have committed their support until 2015.
"The onset of the Allianz Football Leagues remind us all that a new season is about to commence and there will be no shortage of enthusiasm and hope around as new managers try out new players in the pursuit of national honours," Duffy said.
"Last year's competitions were particularly successful with Cork emerging on top in an exciting division one encounter against Dublin and the Spring Series, which will lift off here again next weekend, was a big success.
"I would like to publicly acknowledge Allianz's ongoing support, especially in light of the sponsorship extension announced here today, and we look forward to working with them for many years to come promoting what is a hugely important competition for us."