Sometimes it is hard to avoid the clichés in cricket. At England press conferences a few years ago, journalists would run a sweepstake on how many times Monty Panesar would talk about bowling the ball into "good areas."
And even now, England captain Andrew Strauss will toll his eyes and grin shyly when he once again invokes in an the interview the magic of "momentum" in keeping a team on a winning run.
Yet, clichés become clichés because they retain an eternal truth. Momentum does matter in cricket. A winning team is more likely to keep winning, as players become more relaxed in the roles and confident in their ability.
And the momentum of the first game of the World Cup is crucial, especially for an Associate nation. Kenya and Canada's thumping opening day defeats have set the tone for their campaign. Conversely, The Netherlands' heroics against England have created a confidence in the camp that mean the Dutch will be a far tougher team to beat than many had originally assumed.
Ireland play Bangladesh in Mirpur, Dhaka on Friday, and the performance and the result will go some way to defining their whole tournament.
Bangladesh are just one place above Ireland in the one-day international rankings and the Irish beat Bangladesh in both the 2007 World Cup and the World Twenty20 in 2009.
Win, and Phil Simmons' men will go into the game against England in Bangalore next Wednesday with real and realistic hopes of winning that one as well, and maybe going on to qualify.
Lose, and the two games in five days in Bangalore against England and then India become a lot harder.
Ireland opening batsman Paul Stirling accepts that the game against the Bangladeshis is crucial in setting the tone for the campaign.
"The game in Dhaka is going to be tricky, given the conditions," Stirling told Setanta Sports.
"But if we get the momentum of the win there, it will help us in the rest of the tournament. There is self-belief, because we have beaten them before (the last time in Belfast in July) and we believe that we can beat them on every occasion we play them."
The 20-year-old feels that the return of Ed Joyce to the Ireland squad is fundamental in keeping a winning mentality, no matter what the result in Dhaka.
The Sussex captain has returned to Ireland colours thanks to a special dispensation from the International Cricket Council, as the Bray native played for England in the 2007 World Cup.
"Ed Joyce is a brilliant addition to the squad, with the experience to come in and calm down the lads. He is vital in our attempts to build an innings," Stirling continued.
13 of the 15-man Ireland squad are full-time cricketers, and Ireland opening bowler Trent Johnston feels that the increased professionalism of the team means that the 3-0 defeat to Bangladesh in Mirpur in 2008 should have no effect on the Irish mindset.
"We played a three-match series against Bangladesh in 2008 and it did not go very well! But that was our first taste of sub-continent conditions for a lot of us," he told Setanta Sports.
"So we know what we can expect. But Bangladesh are a very good side on their own patch, and we will have to play out of our skins to beat them. But they are one team that we are targeting."
Indeed, Johnston is quietly confident that the Ireland team can make the quarter-finals by getting three wins in a group containing The Netherlands, Bangladesh, England, India, West Indies and South Africa.
"A realistic expectation is to make the quarter final, given the way we have been playing, and the way the draw has been set up. We have six cracks, and we have to win three games. We are under no illusions that we will have to bring our "A" game, and the team we are facing will have to have an off day.
"But if we capitalise on those situations, there is no reason why we cannot win three games and get through to the quarter-finals."