BT signs Scottish rugby agreement
BT has signed a long-term, multi-million pound deal with Scottish Rugby.
The four-year agreement sees BT securing the naming rights for Murrayfield with the Edinburgh venue now called BT Murrayfeld Stadium.
In addition BT will sponsor the Scotland 7s side from the outset of the 2014-15 HSBC Sevens World Series, while the global communications and broadcasting giant will become principal and exclusive sponsor of Scotland’s domestic league and cup competitions.
Scottish Rugby’s four new academies will also be backed by BT in a bid to drive forward standards for young players.
Commenting on the historic sports sponsorship Scottish Rugby chief executive Mark Dodson said: “This is a momentous day for Scottish Rugby. We are very proud to bring BT back into our family of sponsors on a size and scale that is unprecedented both for Scottish Rugby and, we believe, Scottish sport.
“While the headlines may be dominated by the naming rights of the stadium, today’s announcement underlines BT’s alignment to our own values and goals, particularly that rugby clubs are the heart and soul of their communities that offer a welcome to all, young and old, boys and girls, men and women.
“This new funding underlines our desire to deliver more opportunities for young people to take up our game and broaden the reach of rugby across Scotland.
“We will invest the monies that we receive from BT alongside the revenues that come from our other partners to continue our plan to grow the game of rugby throughout Scotland and deliver against our strategic plan and our recent policy paper initiatives, in particular the establishment of a robust academy structure and to enhance the standard of club rugby.”
Scottish Rugby’s Director of Commercial Operations, Communications and Public Affairs, Dominic McKay, added: “We are delighted to have secured such a renowned and respected global partner. BT recognises the importance and the rich heritage associated with Murrayfield and Scottish Rugby.
“In branding our home, the BT Murrayfield stadium it reiterates our joint view that the name of the home of Scottish rugby that has been synonymous with the game in our country since 1925 had to be retained.
“BT is a massive global brand, which we’ve worked with before as sponsor of our domestic league and cup competitions between 1999 and 2006. We also have the pleasure of working with BT Sport, which began its relationship with us at the start of this season, as it sponsors both Glasgow Warriors and Edinburgh Rugby.
“To secure a deal of this nature for the first time in our history means a huge amount for Scottish Rugby, as it will deliver very positively for us for years to come to enable us to continue to invest in our game throughout Scotland.
“I wish to place on record our thanks to RBS for their tremendous support of our domestic competitions and the Scotland 7s squad over the last three years and very much look forward to continuing to work with them as national team sponsor.
“We will be working closely with BT and their staff throughout Scotland in the coming months as we bring this new relationship to life.”
News of the deal comes on the back of BT’s agreement to sponsor the four Welsh regions.