Reigning world champion Sebastian Vettel insists his target this season is a third Formula One world title on the bounce.
The young German is a back-to-back champion and is now hoping to equal Michael Schumacher's feat of a hat-trick which has only been done once in the modern era.
Legend Schumacher achieved it at the start of the century - Juan Manuel Fangio also did it in the 50s - so Vettel is under no illusions over just how rare it has proven down the years.
But speaking to the press ahead of this weekend's season-opening Australian Grand Prix, the Red Bull racer said: "You know it all starts again, everyone starts from zero again, and so naturally you want to do it again.
"I have never had to ask myself the question 'do I want this again?' or 'why am I here?'.
"So far it has been completely natural and nothing has changed.
"I am still hungry, and I still get upset when someone beats me - which is a good thing for sure.
"Everyone gets beaten one day, although it's not about that particular day but how you come back because there is nothing wrong with losing."
Vettel and team-mate Mark Webber secured the constructors' championship for Red Bull last season after the team dominated from start to finish.