QPR chief executive Phillip Beard insists relegation from the top flight would not prevent the club achieving their lofty ambitions.
Beard, who was a senior member of the successful London 2012 Olympic Games bid team, joined QPR in August following Tony Fernandes' takeover.
With the transfer window closed, the club are turning their attention to achieving long-term ambitions, which include building a new training ground, improving their youth system and eventually moving from Loftus Road to a new stadium.
QPR face a battle to make sure their immediate future is in the Premier League, but Beard insists the club will press on regardless of what division they are in next season
"I am working hard to make sure everything we need to do to maintain our position in the Premier League this season can happen," he told QPR podcast Open All Rs.
"Whatever happens, whether we hopefully stay up or, heaven forbid, things don't work out and we go down, that cannot be a signal to stop what we want to achieve with the club."